Why aren’t we allowed to enjoy the food we love? Why must we eat unhealthy food unnecessarily? Why must we avoid food we love? Why must kitchen staff the world over toil in a cloud of grease vapour?


We refuse to accept this. Our aim is to give people the opportunity to enjoy the food they love without having a bad conscience – or even risking their health. Let’s start with the world’s most popular side dish: french fries.